Business Value Forum Presents: Understanding Our Customers’ Unmet Needs and Pain Points

Wednesday September 28, 2022
7:30am – 9:30am
Bello Grand Hall
Bryant University

Join us as Dr. Roberto returns to the Business Value Forum with a focus on our target customers and clients. Businesses and organizations in today’s competitive marketplace know that improving existing products and services, or creating innovative new ones, requires a deep understanding of your customer’s unmet needs.

More specifically, as innovators, we must understand the top — or the array of — frustrations they experience when trying to successfully purchase and use our products. If we can alleviate these pain points, we can, ultimately, deliver more value to our customers and, in turn,  drive more revenue.

This presentation will help businesses and organizations learn how to spot these pain points before their competitors do, so that they can be first to market with important innovations.

Be sure to bring your management team, your colleagues and your questions for what always proves to be an interactive and scintillating session with Dr. Roberto.

Dr. Michael Roberto
Professor, Trustee Professor of Management at Bryant University, A.B., M.B.A., D.B.A.

Michael Roberto is the Trustee Professor of Management at Bryant University in Smithfield, RI.  

Professor Roberto’s newest book, Unlocking Creativity was published by Wiley in 2019.  He has written two previous books: Why Great Leaders Don’t Take Yes For An Answer (2nd edition published in 2013), and Know What You Don’t Know, published in 2009.   The Case Centre has ranked him among the 40 best-selling case study authors in the world among over 8,000 faculty members.   In 2021, Harvard Business School Publishing ranked its best-selling case studies and simulations for the year.  Roberto’s case study about Trader Joe’s ranked as the second most popular case in the entire catalog, and his Everest Leadership and Team simulation ranked #1 among all simulations. 

Professor Roberto’s research and teaching have earned several major awards. The Everest Leadership and Team Simulation won top prize in the eLearning category at the 16th Annual MITX Interactive Awards. His multimedia case study about the 2003 space shuttle accident, titled Columbia’s Final Mission, earned the software industry’s prestigious Codie Award.  On the teaching front, Professor Roberto is a 12-time winner of the Outstanding MBA Teaching Award at Bryant University.  He also has won Harvard’s Allyn Young Prize for Teaching on two occasions.

Professor Roberto has taught in the leadership development programs and consulted at many firms including Mars, Deloitte, Google, Target, Apple, FedEx, Disney, and Morgan Stanley.  He’s also presented at numerous government organizations including the FBI, NASA, Joint Special Operations Command, Secret Service, NATO, the Air War College, and West Point.  Over the past 18 years, Professor Roberto has served on the faculty at the Nomura School of Advanced Management in Tokyo, where he teaches in an executive program each summer.