Did Covid-19 Derail Your Marketing Plan?
Speaker: Kirsten Furman
December 10, 2020 – 11:00 AM – 12:00 PM
Did you lose touch with your prospects and customers? Has Covid-19 completely changed how your audience responds to your marketing campaigns? Should you change your approach to social media or spend some time rebuilding your website given that your site has become more important now that prospects don’t form their first impression in person? Have you had to pivot all together?
In this seminar you will learn why it is crucial to understand exactly how your audience is dealing with the pandemic, how you can best support them through this unprecedented time, and how to potentially restructure your approach to marketing and communication due to this changed world.
Kirsten Furman is a talented Boston based marketing consultant and specialist in metrics based B2B marketing strategy. She has worked in Marketing and Business Development for close to two decades and is very passionate getting her clients to dig deep and when it comes to making decisions about their business: Kirsten helps them understand how to capture and hold the interest of their audience by asking her favorite question: WHY?
As CEO and co-founder of JustJump Marketing, a boutique marketing strategy consulting firm, Kirsten and her team have received much praise from their clients for their open and direct communication style, their way to get them to think deeply about their businesses and their process driven approach to finding long lasting solutions to clients’ challenges.
Kirsten contributes to the Boston business community as a mentor and coach on marketing strategy, social media and marketing metrics and is a frequent speaker on these topics.